Find and increase engagement

with passive candidates

LinkedIn Design Exercise

Problem

Design an experience that presents job opportunities to a passive candidate, who is not actively looking for a new position. Find creative solutions that gain the passive candidate's interest in a new position, and garners a response.

Overview

Goals:

Increase creative ways of contact
Increase response likelihood

Users:

Recruiters/hiring managers
Passive (currently employed) candidates

43%

of candidates leave position because it lacks career opportunities and advancement

source

44%

of candidates leave position for more challenging work

source

37%

of candidates change job for better skills and interest fit

source

Solution

LinkedIn users are participating in classes and learning paths on LinkedIn Learning as well as Lynda.com. I have designed a process to allow users on LinkedIn Recruiter to filter for candidates learning on those platforms. This gives recruiters new contact points that connect candidates to careers leveraging their new skillsets and placing them in jobs that are more challenging and offer good growth potential, in areas they are learning.

Assumptions:

We are able to share data between platforms
- Would need to be sure we can share data between platforms and research any additional tech limitations.

Data Needed:

Class names users are participating in
Skills associated with each class

Visual Design (wireframe 2 & 3):

Wireframe Flow:

Summary

I wanted to go with a potentially high impact, but straight forward solution that would easily integrate into existing platforms. Based on initial feedback, this could be built out with deeper filtering, tracking users through their classes/learning paths, and other metrics such as class score and time to finish.

This exercise additionally got me thinking of how passive candidates are likely not keeping up to date profiles and getting passed in recruiter searches. It would also be interesting to consider ways to better engage the passive LinkedIn user to have a more complete and current profile.

Kelly Battista

Find and increase engagement

with passive candidates

LinkedIn Design Exercise

Problem

Design an experience that presents job opportunities to a passive candidate, who is not actively looking for a new position. Find creative solutions that gain the passive candidate's interest in a new position, and garners a response.

Overview

Goals:

Increase creative ways of contact

Increase response likelihood

Users:

Recruiters/hiring managers

Passive (currently employed) candidates

43%

44%

37%

Solution

Assumptions:

We are able to share data between platforms

Would need to be sure we can share data between platforms and research any additional tech limitations.

Data Needed:

Class names users are participating in

Skills associated with each class

Visual Design (wireframe 2 & 3):

Wireframe Flow:

Summary

This exercise additionally got me thinking of how passive candidates are likely not keeping up to date profiles and getting passed in recruiter searches. It would also be interesting to consider ways to better engage the passive LinkedIn user to have a more complete and current profile.

Knowing how powerful the LinkedIn Recruiter platform is, I now feel more driven to keep my profile updated and interact more with the platform.

Thank you!

Find and increase engagement

with passive candidates

LinkedIn Design Exercise

Problem

Design an experience that presents job opportunities to a passive candidate, who is not actively looking for a new position. Find creative solutions that gain the passive candidate's interest in a new position, and garners a response.

Overview

Goals:

Increase creative ways of contact

Increase response likelihood

Users:

Recruiters/hiring managers

Passive (currently employed) candidates

43%

44%

37%

Solution

Assumptions:

We are able to share data between platforms

Would need to be sure we can share data between platforms and research any additional tech limitations.

Data Needed:

Class names users are participating in

Skills associated with each class

Visual Design (wireframe 2 & 3):

Wireframe Flow:

Summary

​

This exercise additionally got me thinking of how passive candidates are likely not keeping up to date profiles and getting passed in recruiter searches. It would also be interesting to consider ways to better engage the passive LinkedIn user to have a more complete and current profile.

Knowing how powerful the LinkedIn Recruiter platform is, I now feel more driven to keep my profile updated and interact more with the platform.

​

Thank you!